Endi Saliaj Product design

Product design by Endi Saliaj

Product design is deciding what a product should do, how it works and how it looks, and then checking that it worked. I design SaaS and AI products end to end, with founders, product managers and developers.

Since 2022 I have led product design for LanderLab and designed for TheOptimizer and ClickFlare. Most of the work is not one big screen: it is the flow around it, the empty and error states, and the small details that make people stay.

Good for SaaS teams, AI startups and founders who need a designer who thinks about the product, not only the pixels.

Email me about a project See the work ↓

What you get

  • The problem, first Data, user calls and session recordings show where people get stuck.
  • Flows and wireframes How the feature works, agreed with the team before the details.
  • Every screen and state Empty, loading, error and success, in light and dark mode, in Figma.
  • Prototypes Clickable in Figma, or coded when the motion matters.
  • Shipped together I work with the developers until it is live, then look at the numbers.
  • +24%conversion rate on LanderLab
  • −48%frustration clicks (Microsoft Clarity)
  • +72%development team efficiency

The work

Cancellation flow· LanderLab

The LanderLab cancel flow: first two softer ways out, then a short question, then a clear goodbye.

LanderLab editor· LanderLab

A UX case study: how the LanderLab editor became predictable, and what it changed.

Set up your account

Complete these steps to get the most out of LanderLab

  1. Create a landing page (done)
  2. Add a domain (done)
  3. Connect your integration
  4. Invite your teammate (done)

Set up your account· LanderLab

A four-step checklist that takes a new LanderLab user from sign-up to a first live page.

AI credit packs· LanderLab

A one-time top-up for AI credits in LanderLab: pick a pack and the coins fly into your balance.

Workflow builder· Concept

A dark workflow builder: a new lead comes in, an AI step scores it, a filter sends it down the right path, and a test run shows every step pass.

Anjoman AI app· Anjoman

Anjoman, an AI app: you say what you want done, it finds the right AI for the job, has the answer checked, and hands it back with a receipt.

How it goes

  1. 01

    Find the problem

    Where people get stuck, and what matters most to the business.

  2. 02

    Shape the answer

    Flows and quick prototypes, checked with the team.

  3. 03

    Design every state

    All the screens, on a design system.

  4. 04

    Ship and learn

    Live with the developers, then measure and improve.

Questions

What results can you show?
On LanderLab the redesign brought a 24% higher conversion rate, 48% fewer frustration clicks in Microsoft Clarity, and a 72% more efficient development team. Read the case study →
Do you work inside product teams?
Yes. Since 2022 I have worked inside the LanderLab, TheOptimizer and ClickFlare teams, with product managers and developers.
What is the difference from UI/UX design?
They overlap a lot. UI/UX is the flows and the screens. Product design also helps choose what to build and checks if it worked. UI/UX design →
Where are you based?
I live in Tirana, Albania, and work with teams in Albania and abroad, remotely, in English or Albanian.

Start a project

Tell me about your project

Send an email to endisa1999@gmail.com with a few lines: what you do, what you need, links to what you have now, and when you need it.

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Open project