Endi Saliaj UX/UI designer in Albania

UX/UI designer in Albania Endi Saliaj · Tirana

I'm Endi Saliaj, a UX/UI and product designer in Tirana, Albania. I design SaaS apps, AI tools and websites, from the first research to the shipped screen.

5+ years · 3 SaaS products led end to end · LanderLab, TheOptimizer and ClickFlare since 2022

What I do

  • UX research and flows

    I talk to users, watch session recordings in Microsoft Clarity and map the flows before I draw a screen.

  • UI design in Figma

    Clear, high-fidelity screens in light and dark mode, with every state a developer needs.

  • Design systems

    Colours, type, icons and components in one Figma kit. The LanderLab kit has 50+ components.

  • AI interfaces

    Chat, copilots, prompt inputs and AI credits that feel simple to use.

  • SaaS dashboards and onboarding

    Dashboards, onboarding, pricing, billing and rewards that guide people to the next step.

  • Prototypes

    Clickable Figma prototypes, and coded ones in HTML, CSS and JavaScript when the motion matters.

Results

  • +24%conversion rate on LanderLab
  • −48%frustration clicks (Microsoft Clarity)
  • +72%development team efficiency
  • 50+design-system components shipped

Selected work

LanderLab editor· LanderLab

A UX case study: how the LanderLab editor became predictable, and what it changed.

Set up your account

Complete these steps to get the most out of LanderLab

  1. Create a landing page (done)
  2. Add a domain (done)
  3. Connect your integration
  4. Invite your teammate (done)

Set up your account· LanderLab

A four-step checklist that takes a new LanderLab user from sign-up to a first live page.
  • ElementsSections
    Search for element

    Structure

    ColumnsBest for responsive layouts
    Horizontal stackArrange items in a row
    Vertical stackArrange items in a column

    Basic

    ButtonSend people to your offer
    Link textA link inside your text

    Typography

    HeadingTitles for main sections
    ParagraphBlocks of rich text
    Add panel

  • Text styling

    AaRoboto
    AaMedium
    16px

    More typography settings

    Text styling
  • Copy⌘ C
    Paste⌘ V
    Duplicate⌘ D
    Select parent⌘ ↑
    Open image in new tab
    Add class
    Delete⌫
    Context menu

  • Layout

    Margin 0020100
    Padding 20202020
    Spacing

  • Align items

    Orientation
    Distribute
    Center
    Align
    Gap
    20px
    Align items
  • What do you want to generate?
    Rewrite text
    Make it shorter
    Make it longer
    Fix spelling and grammar
    AI actions

  • Div properties

    Classes

    Section 1 Hero Add class…

    Element ID

    #ll-section1

    Custom attributes

    aria-label="pricing"
    Element properties

  • Colour picker

    #257CFF
    100%
    Colour picker

LanderLab design system· LanderLab

The editor’s panels and menus from the LanderLab UI kit, rebuilt in code.

LanderLab website· LanderLab

The new LanderLab.io website, shown in a short film.

How I work

  1. 01

    Understand

    Who uses the product, what they try to do, and where they get stuck. I read the data and talk to people.

  2. 02

    Map

    Flows and wireframes first, so we agree on how it works before we talk about how it looks.

  3. 03

    Design

    High-fidelity screens built on a design system, so every new screen is faster and consistent.

  4. 04

    Ship and measure

    I work with the developers until it is live, then check the numbers and improve.

Questions

Who is Endi Saliaj?
Endi Saliaj is a UX/UI and product designer based in Tirana, Albania. He has 5+ years of experience designing SaaS products, AI interfaces and websites, and he builds websites in Webflow. Since 2022 he has designed LanderLab, TheOptimizer, ClickFlare and AdPlexity.
What does a UX/UI designer do?
A UX designer works out how a product should work: the steps, the flows and what comes first. A UI designer decides how it looks: layout, type, colour and states. I do both, plus the design system that keeps everything consistent.
Where are you based?
In Tirana, Albania. I work with teams in Albania and remotely with teams abroad. I work in English and Albanian.
What kind of products have you designed?
Mostly SaaS for performance marketers: LanderLab (an AI landing-page builder), TheOptimizer (ad automation), ClickFlare (ad tracking) and AdPlexity (ad intelligence). Before that, a student platform for RASH, the Academic Network of Albania, and websites for clients on Upwork.
What results can you show?
On LanderLab the redesign brought a 24% higher conversion rate, 48% fewer frustration clicks measured with Microsoft Clarity, and a 72% more efficient development team thanks to a shared component library.
Which tools do you use?
Figma for design, design systems and prototypes. Microsoft Clarity to see how people really use a product. Webflow to build websites, and HTML, CSS and JavaScript for coded prototypes.
Can you also build the website?
Yes. I design websites in Figma and build them in Webflow, with a CMS the team can edit. Webflow developer in Albania →
How do I start a project with you?
Send an email to endisa1999@gmail.com with a few lines about the product, the problem and the timeline. You can also write to me on LinkedIn.

Start a project

Also: Webflow developer in Albania · About me · All work

Open project