Logo and brand by Endi Saliaj
A brand is how people know you at a glance: the logo, the colours, the type, and how it all moves. I draw logos and small brand systems, and I bring them to life with motion and mascots.
A logo has to work at 16 pixels in a browser tab and on the side of a building. So I build each one on a simple grid, test it small and big, on light and on dark, and only then add the colour and the motion.
Good for New products, rebrands, and companies that need a mascot or a face for their AI.
What you get
- The logo A wordmark, a symbol or both, drawn on a grid.
- Every size and colour Small and big, light and dark, the app icon and the favicon.
- Colours and type A short set that works on the website and in the product.
- A launch film A short film where the logo builds itself, for the announcement.
- A mascot, if you want one A character for the product or the AI, in still and moving versions.
The work
TheOptimizer logo· TheOptimizer
A new logo for TheOptimizer, four ribbons folded into a hexagon, launched with a short film.
Formo logo· Formo
A furniture wordmark built from one circle, where the m becomes a sofa.Optimizer AI mascot· TheOptimizer
The faces of the AI inside TheOptimizer: a glass hexagon with two eyes, and a pixel robot for the search bar.
AI orb· LanderLab
The face of the LanderLab AI: a ball of light that listens, thinks and answers.
AEXH logo· Shehu Construction
A heavy wordmark for Shehu Construction, drawn to read from across a building site.How it goes
- 01
Listen
Who you are, who you talk to, and what the brand must say.
- 02
Sketch
Many quick ideas, then the two or three that work small.
- 03
Refine
One logo, drawn on a grid, in every size and colour.
- 04
Launch
The files, the guide and a short film to show it.
Questions
- Which logos have you designed?
- The TheOptimizer ribbon star, the Formo wordmark and the AEXH wordmark for Shehu Construction, plus the TheOptimizer AI mascot and the LanderLab AI orb.
- Can you design the website after?
- Yes. Web design →
- Where are you based?
- I live in Tirana, Albania, and work with teams in Albania and abroad, remotely, in English or Albanian.
Start a project
Tell me about your project
Send an email to endisa1999@gmail.com with a few lines: what you do, what you need, links to what you have now, and when you need it.